The user as the key strategy driver

Branding & Omnichannel experience

Within a new version of Asdeporte's product, web and iOS App, we had the challenge of reinventing the user journey focusing on optimizing purchase flows and also increasing brand recognition and reliability by creating a design system that transmits the brand and service essence clearly.

The goal was to motivate and convert athletes to participate in more sports events and all project was based on an extensive investigation phase when qualitative interviews with real athletes users gave us the understanding of the best path for the product.